Ford to Offer Incentives on 2009 F-150
By Brent Wilson
Posted: Tuesday, October 14, 2008

Ford is looking to help those stuck with trucks that have lost excessive value due to the slumping economy and rising cost of fuel. Ford will offer 2009 F-150 buyers a choice of $2,000 cash back, or 6.9% financing, in trade-in assistance, to help bridge the gap between the resale value of their current truck and the new half-ton.

Ford’s new F-150 start at $21,320. Its most popular XLT SuperCab model starts at $29,160.

Ford’s stock closed yesterday at $2.44, up from it’s previous close of $1.99.

Source: Wall Street Journal

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